Bog & idé

Bog & idé is a Danish bookstore chain that describes itself as Denmark's largest, operating an online shop and a network of independently owned bookshops organised as a voluntary retail chain. The chain was launched on 1 July 1988 and grew out of the booksellers' buying association Bogpa, founded in 1969. Besides books it sells stationery, school and office supplies, gifts, games and toys, with a large toy range shared with the sister chain Legekaeden. The site lists brands such as Lego, Barbie, Play-Doh, Pokemon, Bruder, Hama, Faber-Castell, Staedtler and Canon. The shop is run by Indeks Retail Butik A/S in Horsens.