Car-Freshner Corporation

Car-Freshner Corporation is an American manufacturer of Little Trees, disposable tree-shaped air fresheners made for vehicles and most commonly hung from rear-view mirrors. Little Trees were invented in 1952 in Watertown, New York, by the chemist Julius Sämann. The company manufactures them in the United States, in Watertown and DeWitt, Iowa. Licensed producers in Europe sell the product under names such as Wunder-Baum and Arbre Magique, and the Little Trees name has been used in the UK since 2011.