DECIEM Beauty Group Inc.

Manufacturers · 🇨🇦 Canada · Est. 2013

DECIEM Beauty Group Inc. is a Toronto-based beauty company that operates as an umbrella for skincare brands including The Ordinary, NIOD, LOoPHA and The Chemistry Brand. It was founded by Brandon Truaxe, and The Ordinary launched in 2016 as one of its brands. The Estée Lauder Companies acquired a 28% equity stake in 2017. The company has grown to more than 1,000 employees.

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