Hamleys

Hamleys is a British toy retailer founded in 1760 by William Hamley as Noah's Ark on High Holborn in London, and listed in the Guinness Book of Records as the world's oldest toy store. Its seven-floor flagship on Regent Street, London, covers about 54,000 sq ft, and the company also sells toys online and through franchised stores abroad. Brands in its range include LEGO, Playmobil, Nerf and Disney. Reliance Retail, part of Reliance Industries, has owned Hamleys since May 2019.