Mobile Phones Direct

Mobile Phones Direct is a UK online retailer of mobile phones and mobile phone contracts, operated by AO Retail Limited and described on its site as part of the AO family. The About page says the business has been around phones since 1992 and was named Uswitch Mobile Reseller of the Year in 2022. It sells handsets from Apple, Samsung, Google and Motorola, SIM-free or with pay monthly plans from UK networks such as O2 and Vodafone, and offers AO Care device protection. Customers order online and by phone through its call centre, with no stores.