OTTO logo

OTTO

Online retailers · 🇩🇪 Germany · Est. 1949
OTTO is a German online retailer based in Hamburg and part of the Otto Group, which Werner Otto founded in 1949 and which began as a mail-order business. The shop sells fashion, home and living products, electronics, toys and beauty items from brands such as adidas, Tommy Hilfiger, Braun, Oral-B, LEGO and JBL. The privately held Otto Group has about 35,000 employees and reported sales of 13.8 billion euros in 2025/26.

Full name

Otto GmbH & Co. KGaA

Phone

+49 40 6461 0

Fax

+49 40 6461 8571

Address

Werner-Otto-Straße 1-7

Hamburg, 22179

Countries of operation

🇩🇪 Germany

Ownership

Private

Quick facts

Type
Online retailers
Country
🇩🇪 Germany
Founded
1949