Toy Kingdom

Toy Kingdom is a Philippine toy retail chain operated by International Toyworld Inc. (ITWI), which is engaged in both the wholesale and retail of toys and related merchandise. It runs 26 stand-alone stores in SM Supermalls and other malls and more than 100 branches inside The SM Store and SM Markets, together with an online shop. The range covers action figures, vehicles, dolls, plush, blocks and puzzles, learning toys, games and console accessories, arts and crafts, collectibles, outdoor and riding toys, and party goods, from brands such as LEGO, Hot Wheels, Barbie, Disney, Funko and Paw Patrol. The company states it was founded in September 1990 and is an affiliate of the SM Group.