Toblerone, the triangle-shaped chocolate known all over the world, is set to let go of some of its Swiss roots as large quantities of the bar will be produced outside of Switzerland.
According to Mondelez, the company behind the chocolate, the upcoming change is due to a Swiss law that requires product production to be carried out inside the country if the country’s symbols wished to be used on packaging.
Since 1970, Toblerone has proudly featured the Matterhorn on its wrappers, but not for much longer. The famous Swiss Alps mountain is set to be replaced by a new streamlined and more inconspicuous mountain logo. The new wrapper will also remove all references to being made in Switzerland and instead include the signature of one of its creators, Mr. Tobler. The news comes in conjunction with the revelation that to meet the rising demand for chocolate, the company will begin producing some of its bars in Bratislava, Slovakia.
Mondelez will also continue its production in Bern, Switzerland, where the iconic brand was first founded over 100 years ago. The Bern factory was recently upgraded to be capable of making more than 90 million Toblerones a year. Lovers of the chocolate have been assured that the recipe will stay the same and that only the logo is set to change. Fans will also be happy to know that the hidden bear outline will also appear in the new mountain logo.
This latest news isn’t the first change to upset Toblerone lovers in recent years. Back in 2016, due to increased ingredient and manufacturing costs, the amount of chocolate was reduced in some bars sold, resulting in the gap between the triangle pieces becoming wider.
Since its invention in 1908 by two Swiss chocolatiers, Toblerone has been a favorite of chocolate lovers worldwide. Its name is said to derive from the Italian word for honey-and-nut nougat. These two distinct ingredients accompanied by its lush Swiss chocolate and its unique triangular shape, which resembles the peaks of a mountain range, are just some of the reasons it stands out amongst its competitors. The fact that the bar is sold in airports all over the world, is another major factor in the chocolate’s worldwide popularity and appeal. The slick golden triangle package is hard to miss when passing through duty-free stores, and with giant bars weighing over 4 pounds, they make a great gift or snack on a long flight.
Toblerone, the triangle-shaped chocolate known all over the world, is set to let go of some of its Swiss roots as large quantities of the bar will be produced outside of Switzerland.
According to Mondelez, the company behind the chocolate, the upcoming change is due to a Swiss law that requires product production to be carried out inside the country if the country’s symbols wished to be used on packaging.
Since 1970, Toblerone has proudly featured the Matterhorn on its wrappers, but not for much longer. The famous Swiss Alps mountain is set to be replaced by a new streamlined and more inconspicuous mountain logo. The new wrapper will also remove all references to being made in Switzerland and instead include the signature of one of its creators, Mr. Tobler. The news comes in conjunction with the revelation that to meet the rising demand for chocolate, the company will begin producing some of its bars in Bratislava, Slovakia.
Mondelez will also continue its production in Bern, Switzerland, where the iconic brand was first founded over 100 years ago. The Bern factory was recently upgraded to be capable of making more than 90 million Toblerones a year. Lovers of the chocolate have been assured that the recipe will stay the same and that only the logo is set to change. Fans will also be happy to know that the hidden bear outline will also appear in the new mountain logo.
This latest news isn’t the first change to upset Toblerone lovers in recent years. Back in 2016, due to increased ingredient and manufacturing costs, the amount of chocolate was reduced in some bars sold, resulting in the gap between the triangle pieces becoming wider.
Since its invention in 1908 by two Swiss chocolatiers, Toblerone has been a favorite of chocolate lovers worldwide. Its name is said to derive from the Italian word for honey-and-nut nougat. These two distinct ingredients accompanied by its lush Swiss chocolate and its unique triangular shape, which resembles the peaks of a mountain range, are just some of the reasons it stands out amongst its competitors. The fact that the bar is sold in airports all over the world, is another major factor in the chocolate’s worldwide popularity and appeal. The slick golden triangle package is hard to miss when passing through duty-free stores, and with giant bars weighing over 4 pounds, they make a great gift or snack on a long flight.
