Imaginext

Imaginext

Brand Fisher-Price
Category Toys & Games
Manufacturer Mattel, Inc.
Series Imaginext

Imaginext is the Fisher-Price imaginative play range of action figures, vehicles and playsets, sold both as original themes and in licensed editions such as DC Super Friends and Toy Story. It targets children of roughly three to eight years and their parents, with large, chunky figures built for rough play. Wholesalers source it from Mattel and its distributors, where the licensed themes change by season and film release. Buyers should check age grading and safety marks for their market, battery requirements on sets with lights and sounds, and which licences are included in the shipment, since some editions are regional. Demand peaks at Christmas and around film and series launches.

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Brand
Fisher-Price
Manufacturer
Mattel, Inc.
Series
Imaginext

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