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Kleenex Facial Tissues

Kleenex Facial Tissues

Brand Kleenex
Manufacturer Kimberly-Clark

Kleenex is Kimberly-Clark's facial tissue brand, sold in boxes, pocket packs and travel packs and a household name for tissues in many countries. It is a year-round grocery staple with a seasonal spike in cold and flu months, so it is stocked by supermarkets, pharmacies, convenience stores and cash-and-carry outlets. Wholesalers source it from Kimberly-Clark distributors and grocery or paper-goods wholesalers by case. Bulky and light, tissues are costly to ship per unit of value, so most trade is regional. Own-label tissues compete strongly on price, and pack configurations differ by market.

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Brand
Kleenex
Manufacturer
Kimberly-Clark

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