IKEA

IKEA’s European price cuts raise the stakes for homeware value comparisons

IKEA’s European price cuts move a familiar reference point. Homeware sellers need specific comparisons before sacrificing margin across the whole range.

Shopping malls in the US welcome a number of new global brands

Many European and Asian brands are now looking to the U.S. as a market for expansion, as it is one of the biggest in buying goods.

IKEA will open 17 new stores in the U.S.

With its largest investment ever, IKEA has just announced big plans for its expansion into the U.S., with 17 new American stores coming soon.