Levi Strauss & Co.

How Levi’s used data and AI to capitalize on the baggy jeans trend

While the resurgence of baggy jeans was expected among younger consumers, the true scale of its appeal took Levi Strauss by surprise.

Wholesale slump continues for Levi Strauss & Co.

To overcome the wholesale slump in the U.S. market, Levi Strauss & Co. is diversifying its products and focusing on direct-to-customer sales.