In the past three months, sales of European luxury brands of jewellery products in China have risen by over 25%.
Cutting out wholesalers comes with a set of drawbacks, and it seems that companies are starting to realize and make changes accordingly.
Over the next year, Nike is set to raise prices despite ongoing efforts to focus on using discounts to sell excess inventory and boost sales.
For the last six years or so, Nike has been separating itself from traditional retail stores in favor of direct-to-consumer selling.
Despite displaying strong growth over the last year, Nike’s problems with excess inventory have persisted.