Betty Crocker

A brand page gathers everything the platform knows about one brand: who owns it, what products carry it, and which suppliers sell it. The header shows the logo, the product categories the brand deals in, the brand owner (click through to the manufacturer's company profile) and the country the brand is based in.

The five tabs

• Products - the brand's products in the shared catalogue. Search within them by name or barcode, or narrow to one series. Click a product for its own page, where offers from all suppliers are compared side by side.
• Manufacturer - the company (or companies) that make the brand.
• Wholesale Suppliers - bulk suppliers carrying the brand. Part of the Pro membership.
• Dropshippers - suppliers who ship single orders directly to your customers. Also Pro.
• Retailers - shops and online retailers selling the brand, open to everyone.

Two kinds of supplier rows

A supplier tab can mix two things: live offers - a supplier's actual stock of the brand's products, with quantity and a price - and directory relationships - companies known to manufacture or carry the brand without a live offer on the platform right now. Both are worth contacting; the directory rows just mean their stock is not listed here yet.

What Pro unlocks here

The Wholesale Suppliers and Dropshippers tabs are part of the Pro membership. Without Pro you still see how many such suppliers carry the brand - the locked tab says so, honestly - but not who they are. The Manufacturer and Retailers tabs, and everything else on the page, are open to everyone. Signing up is free; Pro adds the supplier names and wholesale prices.

About the prices you see

Wholesale prices on this page are personal: suppliers on Wholesale Managers price in up to five levels, and each supplier shows you the price of the level your company trades at with them. Price hidden means that supplier only reveals prices to buyers they have approved - open their company profile and use the pricing request box to ask. Negotiated prices carry over everywhere: product pages, this page, and your orders.

The sidebar

About this brand counts the manufacturer, retailers, wholesale suppliers and dropshippers at a glance, and the strip at the bottom of the page suggests related brands to explore next.

Do you work with this brand?

If your company sells or distributes this brand, use Add the brand to my company in the sidebar. It lists the brand in the Related Brands section of your company's public profile, which is how buyers browsing by brand find their way to you. You need a confirmed company affiliation first - the button walks you through linking or registering your company at /company/register/ if you have not yet.