The Coca-Cola Company

Trade marketing strategies for wholesalers: a practical guide

Demand for everyday goods still strong despite inflation

According to household goods manufacturers, sales figures are as good as ever despite double-digit price increases in some cases.

FTC probes Coke and PepsiCo over their wholesale prices to retailers

Pepsi and Coca-Cola are under a preliminary investigation by the Federal Trade Commission over a 1930s law relating to wholesale pricing.