Pricing
14 articles tagged Pricing
Two customers, the same sales: why one wholesale account costs more to serve
Order frequency, delivery patterns and service work can change an account's contribution substantially. Use cost-to-serve analysis to improve terms without confusing allocated cost with cash savings.
A 3% supplier rebate can mean two very different amounts
The headline rebate percentage is only part of the agreement. Its calculation basis, thresholds and exclusions determine what a wholesaler will actually receive.
P&G's sales rise 4%, but household and health-care volumes tell different stories
P&G reports $23.3 billion in quarterly sales. Its category figures show why a wholesaler needs to separate unit demand, pricing and product mix.
Before buying stock for Amazon, test the product at a price you might actually get
The gap between a supplier price and an Amazon listing price is not your profit. Test the exact product, likely selling price and complete cost before committing.
Free delivery is not free: setting a wholesale order threshold that earns its keep
A £300 order may be cheaper to serve than a £500 one. Product margin, picking work and the delivery route matter more than basket value alone.
PepsiCo grows sales but trims its outlook: why bigger orders do not always mean better margins
PepsiCo's revenue rose, but its core margin narrowed. For snack and drink distributors, the difference is a reminder to examine what each extra case earns.
Amazon's October sale is over: now sellers need to find out what they actually earned
A busy October sale can leave a misleading sales graph. Sellers now have to separate useful demand from discounted orders and stock pulled forward.
IKEA’s European price cuts raise the stakes for homeware value comparisons
IKEA’s European price cuts move a familiar reference point. Homeware sellers need specific comparisons before sacrificing margin across the whole range.
Slow-moving wholesale stock: how to choose between keeping, bundling and clearing
Before discounting familiar cartons on a quiet shelf, find out why they stopped selling, and give the next plan an end date.
How to compare 3PL fulfilment quotations without missing hidden costs
A low pick fee is only one line on the bill. Follow real orders through a 3PL’s charges to see what fulfilment will cost.
How to calculate landed cost before comparing wholesale quotations
A £6 product can cost £7.50 by the time you have saleable stock. Follow the costs before choosing between quotations.
How to read a supplier stock list without misreading the deal
Fifty available, but fifty what? Read the units, conditions and availability behind a supplier’s spreadsheet before calculating your margin.
Effective wholesale pricing strategies
Setting the right price in wholesale is a complex process, as even small changes in pricing can result in significant impacts on margin.
Retailers started to offer significant discounts
With decreased demand in a wide range of sectors, retailers are introducing significant discounts to clear excess stock.